Immersive Storytelling
at The New York Times
Groundbreaking new approaches to visual storytelling through augmented reality and 3D web features.
Role
Director of Immersive Storytelling
Team Size
50+ (Cross-functional)
Timeline
Concept to Launch: 6 Months
As director of immersive storytelling at The New York Times, I led a multi-year effort to bring AR to the NYT apps, and produce dozens of AR and 3D web features.
The immersive storytelling team was founded and led by me, and this project went from concept to launch in just 6 months. It involved leading a massive project team of over 50 product designers, engineers, visual designers, journalists, and marketers to define a new grammar for news.
Hello, World.
Meet the "Honor Box."
We launched the feature with an article that explains to users why we were building an AR capability. This was also our first AR-enabled article.
It had a very simple "example" where users could project what is called an "honor box" or vintage NYT vending machine into their space: a bit of a wink showcasing our newest technology by presenting our oldest technology: print.
This initial launch was very successful, and we saw the honor box appear in living rooms and kitchens across the world, driving many new positive camera permissions in the new app, and generating a lot of organic sharing on social and in the media.
Major Features
Following the launch, we produced a series of high-fidelity immersive journalism pieces. These projects set the standard for mobile AR, combining volumetric capture, photogrammetry, and spatial data analysis.
Four of the Best Olympians
Analyzing the athletic prowess of Olympic champions using spatial analysis and volumetric video.
David Bowie in 3 Dimensions
Exploring the costumes and artifacts of the legendary artist in your own space, in collaboration with the Bowie Archive.
One Building, One Bomb
Reconstructing a chemical weapons attack in Syria to prove culpability, winning a News & Documentary Emmy.
More AR Projects
A collection of mobile-first experiments
"The Times displayed innovation in AR reporting under Roberts' leadership."
Advancing the Medium
I have had the privilege of sharing our learnings and strategies for immersive journalism at conferences around the world.
From defining the "grammar" of AR news to building cross-functional teams that can deliver 3D on deadline, the work we did at the Times helped set the stage for the spatial web.
